Week 4


  • Charles Pierce. 2011. Idiot America. NY: Anchor. (chapter 2, ‘The war on expertise’). In Canvas.
  • Robert Cialdini. 2017. Pre-suasion: A Revolutionary way to Influence and Persuade (chapter 3: ‘The importance of attention is … attention’). In Canvas.
  • Timothy Wu. The Attention Merchants. London: Atlantic Books (Chp 22, ‘The rise of clickbait’). In Canvas.
  • Anthony Pratkanis and Elliot Aronson. 2007. Age of Propaganda: The Everyday Use and Abuse of Persuasion. New York: W.H. Freeman (Chapter 32, ‘What is news?’ pp 268-79). In Canvas.

Lecture pages